Custom Richardson 112 and rope hats for breweries and taprooms
Taproom merch has to sell itself. Breweries order the Richardson 112 and the 258 rope cap because customers recognize the shape and pay $30 to $35 for a good patch cap. At $18.50 to $21.00 all-in from Battle Born Clothing, the margin works at 48 caps and gets better at 144.
What breweries order
- Richardson 112 in two-tone combos (loden/tan, heather grey/dark green, navy/khaki) with a leather patch
- Richardson 258 or 256 rope caps with a patch for the second drop
- Richardson 115 low pro with embroidery for a lower-crown option
- Two or three color combos, one logo, 48 to 144 caps per drop
Example job
A brewery with one taproom orders its first patch cap run across two colors.
| Line | Qty | Each | Total |
|---|---|---|---|
| Richardson 112, leather patch, 72-95 tier | 72 | $20.00 | $1,440.00 |
| Total (before freight) | $1,440.00 |
Sold at $32, the run grosses $2,304 against $1,440 in caps. A reorder of 144 drops the cost to $18.50 each.
What to send
- Vector logo; tell us if you want a simplified one-tone version for the patch
- Color combos from Richardson's 112 chart (we can suggest from our color combo guide)
- Patch shape preference or let us propose
- Quantity per color
Questions
Can we get a sample before 72?
Yes. Order 12 at the 12-23 price and the rest at the next drop. The patch file carries over.